E-Myth (Part 7)

In part five of this discussion thread I presented Gerber's take on viewing the "product of a company as the emotional response a customer feels when they walk out of a business" (page 154). He believes this is actually more important than the commodity they receive. My suspicion is the same is true for the church as well. People seem to attend and support a church that leaves them feeling encouraged, hopeful,connected with and understood.

A friend just sent me the January edition of The Barna Update and the research seems to agree with this hypothesis. Barna states on page two of his report that people spend less time reading the Bible and are becoming less engaged in traditional activities to establish and deepen their faith views. Many are establishing their faith from dialogue, self-reflection and observation. Barna continues, "Feelings and emotions play a significant role in the development of people's faith views. More so than information based exercises such as listening to preaching, and participating in Bible study."

At Willoughby Hills Friends Church we will not compromise the message of God's word nor will we downplay the significance of it. However, we are committed to being contemporary in our presentation of God's truth. Our desire is for people to experience the Living Christ. Our objective is to understand the needs of people and orchestrate a symphony of ministry that will consistently strum their emotional chords for the glory of God and the transformation of their individual lives.

How are we doing in this area as a church? I welcome your thoughts and feedback.

Thanks for stopping by!
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Adrian